- 2023-03-13
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MUSIC
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Apryll Aileen Releases New Song “Catch Me”
Canadian alt-pop singer-songwriter Apryll Aileen released the first single of 2023 called “Catch Me” on March 10. 2023.
The song will appear on her upcoming her sophomore album “Bad Things”, which is expected to be released this Spring.
It was written by Apryll Aileen and Daniel Lafrombe. Produced by Daniel Lafrombe.
The accompanying music video was directed by Ginevra Syperek.
In the clip, Apryll Aileen is sailing a catamaran, getting alongside the USS Gerald R. Ford (CVN-78) in the Halifax Harbour.
“I often feel like a musical James Bond with a strong mission and purpose to fulfill, one that is not actualized without the sacrifice of living a 'normal' life,” Apryll Aileen explained about song. “My new song, 'Catch Me,' was written from the perspective of being an independent female artist, traveling around the world to share my music and passion with others.”
She continued, “I have always felt alone on this journey, as it involves sacrificing romantic relationships and time with friends. I could never clearly express this burning desire in me to keep creating and moving forward, which has become much like a double edged sword.”- She said, "'Catch Me' began as a simple piano hook with a jazzy melody. When I got into the studio to produce it, it took on a whole new life of its own, with a massive electronic drop that I can never get out of my head. I want listening to this song to get you excited. It's meant to capture the thrill of adventure and the feeling of dancing through loneliness.”
She added, "Growing up, my father would always give me advice to stop worrying about the past, saying, "That's rearview mirror stuff." It stuck with me and reminds me that when you do look back, you can see all the achievements you've made in your wake. Writing 'Catch Me' has taught me to accept the fact that there will be sacrifice along the way of following your purpose, but if you have faith and fearlessness, eventually you will succeed.”
The new album is her first project in seven years since the 2016 debut album “Savannah Soul”. -
Photo by Amelia Bailey - source : Apple Music
