Ellie Goulding Premieres New Song “Power”
- British singer-songwriter Ellie Goulding premiered a new song “Power” on May 21st.
The accompanying music video was filmed by Ellie Goulding herself in lockdown at her home in London.
Creative directed over FaceTime by Imogen Snell Imogen Snell and Riccardo Castano of ISSTUDIO.
The track is her much-anticipated fourth album. “I wanted to release this song off my upcoming album as a preview into the world my new album is in! ‘Power’ is about relationships in the 21st century, how they can now be dictated by social media, superficiality and material things,” Ellie Goulding said of the song in a statement. “Dating can sometimes start out with lies or embellishments. The girl in the song is disillusioned by love and the cruel, good looking, self-obsessed people she keeps ending up with.”
- She shared on social media, “This was the first song I knew would be on my fourth album. I like my songs to have resolutions and this song reflects indulgence in superficial relationships, but also is an embrace of my own sexuality. Physical and fleeting connections with others don’t have to be deep and meaningful every time, but you do have to know what you’re letting yourself in for when it is so easy to fall for someone in lust. I think the age of social media and narcissism has caused a lot of us to be disillusioned with romance because nobody knows what is real and what isn’t. I love to have euphoric moments in my songs (like the Power chorus) as though I’ve accepted and surrendered to the fucked-up-ness of everything. I wanted the video to convey that too. I filmed the video myself during lockdown.”
- source : Dansende Beren