Jorja Smith Premieres New Music Video for “On Your Own”
- British singer-songwriter Jorja Smith dropped a new music video for “On Your Own” from her debut album "Lost & Found".
The video was directed by Rashid Babiker, who created footages like interactive photo books. The track was written by Jason Pounds, Jorja Smith, Ed Thomas, Maaike Lebbing and Amanda Ghost.
Director Rashid Babiker explained about the video:
“Before Jorja even asked me to come up with a concept for “On Your Own”, as a thought experiment I was imagining books, the hardback clothbound ones, being retrofitted into interactive photobooks, or video books sometime in the future when print is in the terminal stages of obsolescence.
I imagined them to be like those 1940’s gramophones that bare the Dolby digital insignia and have Bluetooth connectivity but aren’t gramophones; the ones that visitors mistake for vinyl players, the same visitors that mistake you for being cold hearted enough to correct them."
- He continued, "To stage it in a way fitting for the song I channelled imagined-nostalgia from the perspective of a girl, a fan of Jorja, who’s living in an intentionally anachronistic world where these videobooks exist and cassettes are the new, old vinyl of today. Even with the nondescript time period, from the year markings in the book you can determine the book is from Jorja’s “lost & found” period and the world is set a bit further into the future.
The whole thing works as a music video by having a great song firstly, Jorja always makes it easy in that respect, interesting content on the pages (just like a good book), thematic parallels to the lyrics, and choreographed page turns that act as cuts. But then it’s a real jigsaw puzzle piecing everything together!”
The debut album "Lost & Found" was released released back in June and reached No. 3 on the UK Albums chart.
Jorja Smith will embark on a headline tour in the UK and North America. The tour kicks off at O2 Academy Birmingham in Birmingham on October 13th.
Learn more about tour dates, click here
- source : Rolling Stone