J. Cole Premieres New Music Video for “ATM”
- American hip hop recording artist J. Cole released his fifth studio album "KOD" on April 20, 2018. It is his first album in almost two years.
The mysterious rapper Kill Edward joined in the album as guest vocals, who performed "The Cut Off" and "Friends". The album has three different subtitles: Kids on Drugs, King Overdose, and Kill Our Demons.
On the same day of the album releasing, he dropped a new music video for “ATM”, co-directed by Scott Lazer and J. Cole.
He performed the song live for the fist time at New York City’s Gramercy Theatre on April 16th, 2018. It was written by Deputy and J. Cole.
"ATM" was also featured in a 2018 NBA Playoffs commercial for ESPN.
- He said of the new album;
"If I turn on the TV right now, it’s not going to be long before an advertisement pops up that says ‘are you feeling down? Have you been having lonely thoughts?’ And then they shove a pill in your face” the voice says of the Kids on Drugs title. The second meaning, King Overdose is representing me… the times that I was — and am —afflicted by the same methods of escape, whether it be alcohol, phone addiction, women… Lastly, Kill Our Demons represents breaking free of past trauma. That’s the end goal, to face our shit, realize we have some shit going on inside—everybody, I realized everybody family is fucked up because nobody is fucking perfect. Whether you want to or not, you’re going to fuck up your kids in some type of way, because you got fucked up in some type of way.. the plan is to fuck your kids up the least amount possible. The first response to any problem is medicate. Kill Our Demons is like, finding that shit, whether it be from traumatic childhood experiences, whether it be from a lack of attention, confidence issues, insecurities—whatever it is, we gotta be honest with ourselves. Look in the mirror or look inside and ask ourselves questions, like what’s causing me to run to this thing as an escape? And once I find the root of that, let me look it in its face an see what it really is."
- source : Directlyrics