- 2020-10-15
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MUSIC
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Budweiser Teams UP With Halsey for Latest Campaign “Be a King”
American singer-songwriter Halsey joined in Budweiser's latest campaign “Be a King”. The short film for “Make Your Name - Be a King” was premiered on October 14th.
The film follows her metamorphosis from New Jersey girl Ashley Frangipane to global star Halsey, and describes of her stage name that was inspired by the Halsey Street station at the New York City Subway.
“Budweiser views being a king as a mindset, I was so honored Budweiser found my story compelling enough to recreate in such vivid detail. New York City often felt like a kingdom in itself. My days tucked away writing music in the underbelly of New York often felt bleak and hopeless, but they were colored with the fantasy of one day exploring the magnitude of it all and dominating it in my own way. I wrote songs on the subway that I later performed on a sold-out stage at Madison Square Garden and it was in this moment I truly felt like a King, in this once ungraspable city," said Halsey. "I wrote the poem accompanying the film to tell my younger self to save up all of her rage and excitement and confusion because one day, on that stage at MSG, I would feel it all explode and burst forth from me. I would finally be a king in the city where I made my name.”- “Budweiser is focused on celebrating stories of ambition which inspire our consumers to step up and Be a King. This attitude to life has been ingrained in Budweiser since Adolphus Busch came to the US with the dream of creating the King of Beers,” said Steve Arkley, Budweiser Global VP. “Halsey embodies this same self-belief with an incredible true story of overcoming challenges to make her own name.”
- source : Billboard
