- 2022-09-30
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MUSIC
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Donate to support families affected by the crisis in Ukraine ➔ Ed Sheeran & Pokémon Team Up for New Song “Celestial”
The Pokémon Company has announced a partnership with British singer-songwriter Ed Sheeran.
They teamed up to release a new song “Celestial” along with a music video on September 29, 2022.
The song was written by Ed Sheeran, Johnny McDaid and Steve Mac. Produced by Ed Sheeran and Steve Mac.
The accompanying video was directed by Yuichi Kodama.
Ed Sheeran said in statement, “I’ve played Pokemon since I was in primary school. Me and my brother used to have different versions of the games and would trade Pokemon together ‘til we each completed our Pokedex. I loved the cards but the games are what I lost myself in. I loved the whole world they created; it kept me distracted if there was negative stuff happening in my life/school that I wanted to avoid. It was a world I could escape into and I’ve played it ever since. Even though I’m 31 now, I still own the same Game Boy Color and play Pokemon Yellow or Pokemon Silver on planes and trains when I’m on tour. It’s such an honor to add a song into a Pokémon game and shoot a nostalgic video too. I hope you guys enjoy the song and video – it was a blast to film!”- Ed Sheeran shared on social media, “I started off with Pokémon cards when the craze hit primary school when I was about 7, then the tv show was on tv so I used to try and record it over the same VHS every week. After this me and my brother shared a game boy and Pokémon blue. I got a game boy colour with Pokémon yellow for my 8th birthday, obsessed was an understatement. Flash forward to me at 31 I still have the same game boy colour and still I play Pokémon silver on long haul flights. I really really love it. It gave me a proper escape as a kid into a fantasy world that seemed to go on and on, and in adult life it’s nostalgia that makes me feel like a kid again. I met the people from Pokémon when I was travelling in Japan, and we joked about me writing a song for them. But now here we are. Celestial comes out next Thursday, and the video is insanely amazing, animated by the incredible people at Pokémon. I love it, you’re gonna love it. And we all gotta catch ‘em all.”
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The Pokemon Company International president Kenji Okubo said, “Working with a superstar like Ed has been a dream come true for us at Pokemon. We are all such big fans of his and, not only was he a joy to work alongside, his authentic love of everything Pokémon really shines through. Yuichi Kodama has done a fantastic job of capturing a feeling of pure childlike joy and sense of adventure within the video too. Both of their genuine adoration for Pokémon makes this a truly special collaboration and we can’t wait to see Pokemon fans and music fans singing along to Celestial. I hope everyone is also looking forward to enjoying the track later this year in the Pokemon Scarlet and Pokemon Violet games.”
Photo by Zakary Walters - source : Apple Music
