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  • 2019-02-04
  • MUSIC
  • Rita Ora Premieres New Song “Soul Survivor” for Bumble Super Bowl Ad

  • American professional tennis player Serena Williams and British singer-songwriter Rita Ora teamed up for Bumble Super Bowl Ad.
    The commercial features Rita Ora's “Soul Survivor”, which is included her sophomore album "Phoenix" Deluxe edition. It was written by Rita Ora, Georgia Overton, Mikkel Eriksen and Tor Hermansen.
    "Writing this song was an emotional, but also freeing experience, and I’m so happy its message of empowerment is resonating with others," Rita Ora explained in a statement. "I always hope that my music will inspire, but I am particularly proud of this song and how it has encouraged women to speak their own truth and to carve their own path."
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    “At such a pivotal time for women across the globe, this commercial seeks to inspire all of us to seize opportunity wherever it presents itself,” Serena Williams said about the ad. “I want women to feel empowered to find their voice and use the power within to create change, to lift each other up, and to never let the world tell us we can’t – because we can, and we will.”


  • Whitney Wolfe Herd, Bumble’s founder, CEO, and co-creative director, said via press release: “By sharing our message with a global audience of hundreds of millions, we are aiming to leverage this cultural moment widely considered to be male dominated and flip the narrative to show that no matter the playing field, we are here, and we have the power to be heard.”
  • source : Inquisitr
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