The Black Eyed Peas Premieres New Song “RING THE ALARM pt.1, pt.2, pt.3”
- Earlier this year, The Black Eyed Peas (Will.i.am, Apl.de.ap, Taboo) without Fergie released their first single in over seven years, "Street Livin'". Fergie departure from the band in 2018.
Followed by, the band released a new song “RING THE ALARM pt.1, pt.2, pt.3” on May 17th. It was written by Dorothy Kuhns, DuBose Heyward, George Gershwin, Lee Morgan, Jean Baptiste, Ray BLK, apl.de.ap & will.i.am.
In addition to the release of the new song, the trio announced an interactive website "Sweet", that will allow fans to register and rack up currency in the form of "sugar" to put toward rewards such as VIP tickets, merchandise, exclusive content, meet and greets, and much more.
will.i.am said of the song in an interview with Complex;
"'Where Is the Love?' was written in 2001, and it came out in 2003, and because that means we were just reiterating, fixing, and finally, we got it to a nice point where we loved it. We wrote that after like, you know, 9/11. So 'Ring the Alarm,' we wrote in 2014, ‘13? It was after all the police shootings and Ferguson and then, you know, figuring out the rhyme and reason to why that happened, so every time there’s a police shooting, it just so happens to be around an area where the funding of education is low. You didn’t see a police shooting of an unarmed black man in Brentwood,"
- Last year, the band published a novel "Masters of the Sun". They plan to release VR video for the novel.
will.i.am said, "You’ll be able to see the video in our VR experience on Oculus Go, and the Oculus Gear on Samsung. In addition to making music for streaming services and YouTube videos, you can experience it in virtual reality because a big part of this Masters of the Sun project is print, the book that we put out with Marvel, the augmented reality experience that you can get on your iPhone or your Android device, and then the next level of storytelling is virtual reality."
- source : Complex