- Florence + The Machine Premieres New Song “Hunger” on BBC Radio 1
- London-based rock band Florence + The Machine appeared on BBC Radio 1 with Annie Mac, where Florence Welch premiered a new song “Hunger”.
The song is the second single off of their upcoming fourth studio album "High As Hope", which is set to be released on June 29, 2018.
The track accompanied with a music video, directed by AG Rojas, who created the video for previously song "Sky Full of Song", as well.
The album features guest appearances from The xx's Jamie xx, Kamasi Washington, Sampha, Tobias Jesso Jr. and Kelsey Lu.
She told Annie Mac about the song;
"This song was never meant to be a song. It was a poem, written in an effort to understand the ways I looked for love in things that were not love. I was never thinking it would be a song, but maybe that’s the point. And by singing it out loud, together we become a choir, a chorus, higher than the hurt, louder than loneliness."
"It’s also a celebration of how much I see young people changing things, like, “No, I wanna look this way.” They’re just so switched on and engaged and they’re not gonna be told how they should look and behave. I was really lost when I was a teenager, I was really confused and sad, so I feel really inspired by the young women I see today."
In a statement, Florence Welch noted about the song, "the ways we look for love in things that are perhaps not love, and how attempts to feel less alone can sometimes isolate us more. I guess I made myself more vulnerable in this song to encourage connection because perhaps a lot more of us feel this way than we are able to admit. Sometimes when you can't say it, you can sing it."
- source : Rolling Stone