half•alive Releases New Song “Make of It”
- Long Beach-based alt-pop trio half·alive released a new song “Make of It” along with the music video via RCA Records.
It was written by Raul Cubina, Mark Williams, Josh Taylor, J. Tyler Johnson and Brett Kramer. Produced by Ojivolta and half•alive.
The trio shared on social media, “'Make of it' is a story in which worlds not only interconnect but bleed into one another in a messy display of beautiful-humanity. Often, we must drown to land, sink to swim, move to heal, and dive to the deepest depths to breathe again.”
half·alive's memeber Josh Taylor said of the song, “as always, there’s so many stories that went into the making of this song. writing, production, etc. but there was one moment of clarity in the writing process one night that felt like the crux to unlock this very personal story of mine which became Make of It. That moment happened when our producer Mark (of OJIVOLTA) stared at me during one of our writing sessions & abruptly asked 'do you ever get mad? if so, would a half•alive fan who doesn’t speak English be able to tell if you were just from your tone?' After thinking about the question for a while, I came to realize that there was an anger-sized hole missing in our songs. There were stories that I was restricting myself from writing because I wanted them to be perfectly processed, with happy endings to tie everything together. but sometimes the unprocessed, unhindered emotion is what the song needs. when that was realized, i turned on my mental faucet of unfiltered anger, 45 minutes later, the song was done.”
- The video was directed by Emma Portner. She said, “When Josh showed me this song in July 2020, I wrote this video treatment right away. Almost too quickly. I didn't understand why so many specific characters and images came out of me upon hearing 'MOI' for the first time. As the edit was finalizing, I realized that every aspect of this music video had already been a part of my subconscious for precisely 26 years. It was a wild journey to get this from paper to the internet, but … this is my love letter to those doing anything they can to heal by any means necessary.”
- source : Spotify