Michael Rice Releases New Song “Gotta Go Dancing”
- Mastercard has released its first ever music album titled “Priceless”, featuring 10 songs by 10 artists from around the globe.
Each artist was tasked with incorporating the brand's melody into their song, demonstrating how audio branding can be used innovatively.
The album was produced by Swedish producer Niclas Molinder, featuring artist appearances from Michael Rice, Shiraz, Good Harvest, Alma Lake, Raees, Tejas, Nadine Randle, Tania, Elle B. and Amaya.
Niclas Molinder said, “I didn't want to have two, three, four artists with the same style, with the same genre. But I always had in mind where the sonic needed to be implemented. I had a clear vision from the start.”
He added, “It's not obvious, because it's presented in so many different ways."
From the album, British pop singer-songwriter Michael Rice has dropped a new song “Gotta Go Dancing” along with a music video.
The track was written by Henric Pierroff, Sandra Nordstrom Sall, and Niclas Molinder.
Produced by: Henric Pierroff and Niclas Molinder.
- Photo by Howy White
- source : Mastercard