- 2023-05-20
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MUSIC
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Conan Gray Returns With New Song “Never Ending Song”
American singer-songwriter Conan Gray returned with a new song “Never Ending Song” alongside a music video on May 19, 2023.
The song is his first music in almost a year since the 2022 sophomore album “Superache”.
The track was written by Conan Gray, Max Martin, and Ilya Salmanzadeh. Produced by Max Martin and ILYA.
“It’s about a tale as old as time and something we’ve all gone through, which is a painful, tumultuous relationship that just never seems to die no matter how many times you kill it,” Gray said of the song in a press release. “The story just drags on and on. Maybe that’s by design, or maybe you secretly don’t want it to ever end. I’ve always enjoyed disguising my sadness inside of upbeat music. It’s how I’ve handled life. I never like to take myself too seriously – life is painful enough as is.”
He continued, “I wanted to make something that felt like a true reflection of who I am these days. It felt like a celebration of emotions rather than mourning them. It’s beautiful that we get to grow and change together. ‘Never Ending Song’ is the beginning of a story.”- The accompanying video was directed by Bardia Zeinali, who followed Conan Gray dancing through the aisles of a grocery store with '80s-inspired visual.
“I wanted the ‘Never Ending Song’ music video to be the example of what we all wish we could do when our favorite song comes on. You’re snapped into your own little world, where suddenly everything feels like a music video,” he said of the video. “Your walk falls into the beat, your outfit feels a little cooler— you just want to sing along.”
He added, “I’ve had so many moments in life where I’ve been at a grocery store, in school, anywhere in public and just desperately wanted to break into a full blown lip-sync dance break, but couldn’t. ‘Never Ending Song’ is that kind of song.” - source : Apple Music
