Ellie Goulding & Juice WRLD Premiere New Music Video for “Hate Me”
- British singer-songwriter Ellie Goulding and American rapper Juice WRLD dropped a new music video for “Hate Me”.
The song was premiered on Zane Lowe's Beats 1 Radio show back in June. This collaboration is the first time for both artists.
The video was directed by Saam Farahmand, who drew the vicious cycle of emotions people go through when ending a relationship with social media.
"The truth of the matter is that humans are crazy and do fucked up things to people, and that's the truth," Ellie Goulding told Zane Lowe. "I realized that I can always try and wear these rose-tinted glasses when it comes to my own past relationships or my friends' relationships, but actually when it comes down to it some things are just really messed up. Sometimes I think you need to hear that. You need to hear it...to sort of validate your own situation, and it happens a lot. I played it to Juice Wrld, he loved it and wanted to be involved."
The song will appear on her upcoming fourth studio album "Flux" which was preceded by “Close to Me,” “Sixteen” and the title track.
- source : Billboard