Lady Gaga Performs at Virtual-Meets-Physical Hybrid Concert “Celebrate Love For Sale” presented by Westfield
- Earlier this month, American singer-songwriter Lady Gaga released jazz classics and her new duets album “Love For Sale” with American jazz singer Tony Bennett.
She took place virtual-meets-physical hybrid concert to celebrate the album before releasing the album. The concert was presented by Westfield.
The virtual and physical audience heard Lady Gaga perform several new tracks from the album, either within physical Fan Zones in 21 Westfield centers across Europe and the US, including Westfield Century City in Los Angeles and Westfield Garden State Plaza in New Jersey, or online.
Lady Gaga and Tony Bennet covered 12 songs of American songwriter Cole Porter on “Love For Sale”.
The album follows up their successful duet album “Cheek to Cheek of Great” which was released in 2014.
Lady Gaga said, "I love singing jazz music, and am very excited for everyone to hear my new album with Tony Bennett, Love For Sale. I am grateful to Westfield for helping bring me and my performance to my fans across the world even when I can't travel to them."
- Caroline Puechoultres, Chief Customer Officer for Unibail-Rodamco-Westfield, commented, "To partner with Lady Gaga, who is such an iconic and powerful force in the industry, is a huge opportunity for us to bring consumers together virtually and physically to launch her new album. Our network of destinations offers the power to bring people together and share in memorable experiences in partnership with artists and brands. The safety of our visitors to Westfield is of utmost importance to us, and as such a wealth of measures are in place across all our centers including, hand sanitizers and extra cleaning to help provide reassurance to our guests during these uncertain times. We are delighted to deliver this 360 Gaga experience to fans and customers, particularly at our newly branded centers and hope the public enjoy the experience."
Jurgen Grebner, Executive Vice President International Interscope Records, said: "Having worked with Westfield on a number of live music events, it's really exciting to be able to take an artist performance to the next level across the Westfield audiences both online and off. The collaboration is a first for us where fans will be able to be part of Lady Gaga's performance of jazz classics through the intimate streamed event, or at one of the 21 Fan Zones in ten different countries, truly bringing audiences together across the globe."
- source : YouTube