London Grammar Premieres New Music Video for “How Does It Feel”
- British alt-pop band London Grammar premiered a new music video for “How Does It Feel” directed by Dave Bullivant, starring British actor Jacob Fortune Lloyd.
THe song was released earlier this month from their upcoming third studio album “Californian Soil”, which is due out April 16, 2021.
Frontwoman Hannah Reid said of the song in a statement, “I've always loved pop music. Some of my favourite writers and singers are female, many who are younger than me but who are absolutely smashing the pop world with amazing songs. This song started off as an experiment, and ended up being one of my favourites on the record. Along with our alternative side, this creates a light and shade on our album that I've always wanted to achieve.”
The band will embark their headline tour including two night's at London's Alexandra Palace in November.
- source : YouTube