Julia Michaels Covers Doris Troy's “Just One Look” for Campbell's “What Sounds Good Tonight?” Campaign
- Campbell Soup Company partnered with Universal Music Group to release a specially marked label on its iconic red and white cans that unlocks reimagined classic songs performed by recording artists, each paired with their favorite brand recipe.
Campbell’s red and white cans will feature a specially marked QR code branded “M’m! M’m! Records” label, leading shoppers to Campbell’s recipes, a specially curated cooking playlist that includes newly recorded music from the UMG artists and exclusive behind-the-scenes content from artists’ recording sessions.
Each week, a UMG artist will drop their new version of a remade song paired with their personal favorite Campbell’s recipe.
On October 13th, American singer-songwriter Julia Michaels released a cover of Doris Troy's “Just One Look” as a campaign's first song, with Tomato Soup and Grilled Cheese.
The original version of the song was released by American R&B singers Doris Troy in 1963.
“I’m thrilled to drop my new song and partner with Campbell’s,” said Julia Michaels. “As someone who is newer to cooking, Campbell’s has become the starting point for me to create simple and delicious recipes that fit my hectic schedule and build my confidence in the kitchen. I can’t wait to see how fans find inspiration from this playlist and the meals they’ll cook up as a result.”
Campbell’s will also launch the Sounds Good Tonight SoundCloud contest on November 15th.
Consumers and aspiring musicians will be encouraged to submit their own cooking-inspired anthem for an opportunity to partner with Campbell’s and win $20,000.
The contest will live in a branded microsite, offering a downloadable sound kit full of Campbell’s-inspired sounds for young creators to remix, reimagine and create a new song that can be served as the perfect pairing to a night cooking at home.
More information will be shared closer to contest launch on SoundsGoodTonight.com and Campbell’s Instagram and Twitter.
- source : What Sounds Good Tonight?