- OK Go Premieres New Music Video for “Obsession”, Made With Wall of Printers
- American rock band OK Go dropped a new music video for "Obsession", directed by Damian Kulash, Jr. & Yusuke Tanaka. The band has collaborated with paper company Double A and the video was created with 567 printers and countless piles of paper. It took five days to film.
The song is included on their 2014's album "Hungry Ghosts", and written by Damian Kulash, Jr., Andy Ross, Tim Nordwind and Dan Konopka.
The album contains 12-track and produced by Dave Fridmann and Tony Hoffer.
From the album, the music video for "The Writing's on the Wall" won Best Visual Effects at 2014 MTV Video Music Awards and "I Won't Let You Down" won Best Choreography at the 2015 MTV Video Music Awards.
- Double A wrote about the project;
"New, unique and very exciting, the technique allows OK Go to have fun experimenting with movements. The band even spent 2 weeks in Japan where the shooting took place to help develop and test the system to ensure everything functions perfectly. They also had to rehearse their dance moves for the video – which they had to perform in front of 567 printers and countless piles of paper."
As OK Go Tweeted;
"The "Obsession" video was delayed by YouTube's Auto HD function, which resulted in some pretty intense distortion during a few sections, because when the the colors and patterns get crazy, there’s actually just too much information flying by for YouTube’s normal HD compression."
The band recommends watching on either 1440p or 2160p quality to properly view the visual.
- source : Rolling Stone