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  • Mura Masa Drops New Music Video for “Rise” featuring NADIAH

  • British electronic music producer Mura Masa released two new songs “Rise” and “Gimme” on October 13, 2023.

    Two songs are the follow-up to his new series of records via his own label Pond Recordings, including April’s “Whatever I Want”, June’s “Drugs”, and September’s “Love”.
    “Rise” features British singer-songwriter NADIAH. The track was written by ​Mura Masa, NADIAH and Sam Stubbings.
    “Gimme” was written by by ​Mura Masa. Both songs were produced by ​Mura Masa.
    On November 15, Mura Masa dropped a new music video for “Rise” directed by The Reids.
    The video continues his blueprint of creating incredibly high-quality videos with minimal resources.
    Reid brothers filmed the video with Apple iPhone 15 Pro Max.
    Mura Masa said of the video, “I really love this video because it germinated from an idea I had that's very hard to achieve without the right tech; the ability to make direct, aggressive contact with the point of view of the camera. That kinetic charge and force was always the motivator behind the movement of the video (as per the energy of the song) and we could only really achieve that by taking advantage of the iPhone’s small footprint and new video capabilities.”
  • He continued, “We built our own self-righting/protective rigs for the phone, invited a lot of fans and friends down and had fun. It’s a scrappy, low budget, simple video that looks way more artful than it ought to and I think has a lot of beauty in it thanks to the Reids. I think it's an essential compliment to the song and a great exploration of my current obsession with simplicity and execution.”
    Director The Reids said, “‘rise’ is the third video we’ve made with Mura Masa and we think it’s our strongest too. It was very fun to direct as we decided to shoot solely on the iPhone 15 Pro Max so we kept the whole production very small. Collaborating with Mura Masa continues to be extremely creatively fulfilling for us because it always feel like a genuine collaboration which is rare in the world of music videos.”

  • Photo by Will Reid
  • source : Apple Music
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