Tove Lo Premieres New Song “No One Dies From Love” on BBC Radio 1
- Swedish singer-songwriter Tove Lo premiered a new song “No One Dies From Love” along with a music video on BBC Radio 1's Future Sounds with Clara Amfo.
She co-wrote the song with longtime collaborator Ludvig Söderberg.
Tove Lo said, “Me and Ludvig wrote this song in January 2020. We spent 3 weeks by the ocean, talking, drinking, crying and writing… the only song we worked on was this one. I don't think I have to say too much what it's about. You'll feel it. I wanted to put it out not long after we wrote it but 2020 wasn't it's time.”
She explained of the song, “When you're with someone for a long time and it ends all of all sudden, it's like a part of you has died. This person is now a stranger to you. All of the memories are tainted. For the first part of the breakup, you believe you're not supposed to feel good about anything you had together. What I believe I do best is 'heartbreak you can dance to.' The song is that.”
The song will appear on her upcoming album. “All the songs on the album are very cinematic, dramatic, and grand, so for the visual story I want to attach a character to each song,” she said. “For 'No One Dies From Love,' it's the classic vulnerable, lonely starlet looking for connection. This mini-movie is a different kind of love story.”
The video was filmed in Mexico City and was directed by the Brazilian duo Alaska, who also created her previous video for “Are U Gonna Tell Her?”.
Tove Lo said of the video, “It's amazing — I have a lot of freedom, and it's been fun to work with mtheory. This will be the first release under my label. I'm a pop girl, but I like to make things weird and be in full control of the whole vision. This is the perfect way to put out exactly what I want.”
She shared, “I always knew I wanted to make something majestic visually for it but I couldn't quite see it until my darlings Alaska Filmes came to me with the most incredible idea; a musical sci-fi love story set in the 70's starring me and Annie 3000. So much passion and hard work went into creating this video, I'm so grateful for my beautiful team, Alaska's and Iconoclast.tv team for making it possible.”
- source : BBC Radio 1