The Weeknd Premieres New Song “Blinding Lights”
- A couple days ago, Canadian singer-songwriter The Weeknd released the first single “Heartless” from his upcoming fourth studio album.
Followed by, the second single “Blinding Lights” was unveiled along with an advertisement for Mercedes-Benz’s new EQC model on November 29th.
The short film showed The Weeknd driving the all-electric EQC model as "Blinding Lights" plays in the backdrop.
"We are delighted about the collaboration with Abel Tesfaye, better known as The Weeknd," Bettina Fetzer, Mercedes-Benz's vice president of marketing, said in a press release. "The cooperation was inspiring and gave us lots of new and creative impetus. Abel’s talent as the creative director and performer is the right combination for this unique Mercedes moment on the road to an electric future."
The Weeknd confirmed he was in "album mode" back in August. But the schedule date is not set yet.
- source : Complex