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  • 2018-03-02
  • MUSIC
  • Ananya Birla Premieres New Song “Hold On”
  • Indian singer-songwriter Ananya Birla has delivered a new song “Hold On” via Spotify. The song follows up "Meant to be", which was released in 2017.
    She has already filmed the music video for it, which will be premiered shortly.
    Ananya Birla debuted with "Livin’ the Life" in 2016. Followed by, her second single "Meant to be" was released in 2017, which was certified Platinum as per the Indian Music Industry. This makes she became the first Indian artist with an English single to go platinum.

    She told Vents Magazine about the new song in an interview;
    "‘Hold On’ is about unconventional love and the social pressures that go with it. It is for those people who, in the face of adversity, manage to hold on to each other through faith , perseverance and the strength of their love. I enjoy writing about love – I think it is the strongest force there is.
    From a sound perspective, it is in the same electro-pop soundscape as my previous single ‘Meant To Be’ but with a more stripped-back, ballad feel."

  • She continued;
    "The song is inspired not just by my experience, but the relationships of people close to me which have been challenged. Sometimes in life, we are faced with the question of whether to hold on to love or to let go of it. ‘Hold On’ explores that dilemma and ultimately encourages people to reject fear and confusion, and hold on to what they know is right for them.
    No relationship is perfect and I think it’s important to talk about both sides of love: both the wonderful and the challenging aspects of it. I think that’s something we can all relate to. Authenticity and honesty are essential for a good song. Whether it is rap, heavy metal or pop. It allows you to connect with people and share an emotional experience on a much deeper level, regardless of nationality, gender, sexuality or social background. I hope people listen to my music, relate to the lyrics or emotion and feel a bit better about something they are going through."
  • source : Vents Magazine
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  • Editor: Toshio Maeoka / pm studio
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