- 2017-10-25
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MUSIC
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Years & Years Premieres New Song “Hypnotised” for H&M x ERDEM campaign
British electronica trio Years & Years created a new song “Hypnotised” in the official commercial for the new H&M x ERDEM campaign called “The Secret Life of Flowers”, which launches in select H&M stores all around the world from November 2.
It is their first signgle since last year’s “Meteorite” single, itself produced for “Bridget Jones’ Baby” soundtrack.
Also the music video for the song was premiered online on October 24, directed by Baz Luhrmann.
About the video, Baz Luhrmann said;
“I wanted the film to be like a whole movie. It’s a very modern love story, set in a country house that is full of its own secrets and it’s like a metaphor for our times - it’s harsh out there in the world, but in here, the things that really matter keep growing in an eternal spring."
Speaking on the collaboration, Years & Years frontman Olly Alexander says:
“It was a really wonderful experience working with Baz, he’s so passionate about every detail, and I was really excited to be part of something so creative. Plus, I’ve always been a fan of Erdem. The song is about falling head over heels for somebody and it totally up-ends everything you thought you knew about yourself."- "I struggle to describe how horrified I feel about people like Piers Morgan and the damage they’re doing. They hide behind ‘It’s free speech, I can say what I like’. No, we have a responsibility to try to help people and encourage better forms of discussion.
Young trans people are some of the most at-risk in our society and for Piers Morgan to say some of the things he does is wildly irresponsible. I don’t know how he sleeps at night.” - source : NME
