- 2025-11-27
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MUSIC
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Sophia James Drops New Music Video for “So Unfair”
Los Angeles-based Australian-American singer-songwriter Sophia James dropped a new music video for “So Unfair” directed by Stephanie Saias and Olivia McCrary on November 27, 2025.
The song was released last month and will appear on her upcoming sophomore album, which is set to be released in Spring 2026.
She wrote the song with producer Alex Bilowitz.
On October 17, she conducted a small science experiment by posting seven consecutive, simply numbered videos on TikTok with her music playing in the background, grouping them to track which video received the most reach.
Sophia James said on the final video, “I have posted seven videos tonight and this is the seventh one - just as a little science experiment to see which video gets the most reach. And I don't know what that says about you. But you're in Group 7. Welcome!”
The video “Group 7” with “So Unfair” went to viral on TikTok, where the video has soared past 80 million views.- Sophia James told Rolling Stone about the song, “It's become apparently clear to me within the past few years that to effectively make it, you either have to have copious amounts of money or dumb, dumb luck. And I was in a place where I was feeling like I could not afford to wait on the luck anymore. So this song was just a hodgepodge of all of those feelings of frustration and powerlessness. It was about my desire to be in [the music industry] and the feeling like I couldn't quite hack it.”
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She added, “This whole thing feels very much like a win for the indie artist, because it's so hard to cut through the noise these days, and none of us have big machines behind us. But we're here on the apps and outside touring, working very hard. I am not expecting anything I do after this to have the same reach as this Group 7 phenomenon, because it truly was a lightning-in-a-bottle moment.” - source : Apple Music
